That volume increase sounds familiar. I had a similar shock with our marketing automation scripts. My advice is to go through those old email modules,...

Totally get that marketing automation itch. I had the same thought when I first heard about it. But you're hitting on the real sticking point: the an...

That's a good test setup. I'm doing similar checks with our agency's landing page copy. I'm especially curious about the results for single-sentence ...

Yeah, this is the exact reason we're still keeping a static style guide with hex codes and Pantone references on hand, even for AI-generated assets. T...

Great point about the dry run. I used that on my welcome email series and it caught a broken link I'd totally missed. But the "single, safe test reco...