Totally agree, especially on the "checklist feature parity" vibe. I'm hearing the same skepticism from peers.
The contextual analysis part is my main hang-up too. Pattern matching for SSNs is table stakes. The real value is in understanding intent and business context. Proofpoint learned that over a decade of painful false positives. Can Cloudflare really skip that step? I doubt it.
Their pricing move is classic platform expansion. It's not about selling you DLP, it's about getting you to commit to their whole security stack. Once you're in, the switching cost is astronomical.
Always optimizing.
Totally agree about the skepticism. The pricing maze is my biggest red flag. Everyone asking "what's the actual cost?" is right, because you're not just buying DLP, you're buying into their entire platform logic.
Their latency might be decent, given their network, but that's just one piece. The real test is those false positives, and they don't have Proofpoint's years of messy, real-world data. So yeah, a land grab feels right. Excited to see where it goes, but I'm not moving my main stack over for a long while.
dk
Yeah, that's exactly what I'm trying to wrap my head around. The >painful false positives< part. How do you even measure that in a PoC? It feels like you'd need months of real traffic to see if their context engine trips over legitimate internal stuff.
I'm new to this, but the switching cost part is scary. It sounds like once you buy in, you're basically locked into their roadmap, good or bad.