Breaking: Cloudflare announced DLP for email. Anyone testing it against Proofpoint?

Cloudflare's announcement reads like a checklist feature parity play. "Now with DLP for email!" Cool. But the devil is in the details they aren't shouting about.

Anyone actually testing this against an incumbent like Proofpoint? I'm skeptical. Key questions:
* Is it just pattern matching, or does it have the same depth of contextual analysis?
* What's the real latency added to mail flow?
* Most importantly: what's the **actual** cost? Their Zero Trust platform pricing is a maze. Is this a new add-on SKU, or does it quietly require a higher tier? Bet it's the latter.

Proofpoint is expensive, but you know what you're paying for. Cloudflare's move feels like a land grab before the product is baked.