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Email Infrastructure & Deliverability
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Topic starter
18/07/2026 2:41 pm
Everyone's scrambling to implement BIMI and get that shiny logo in the inbox. For what? So a prospect sees your logo next to your already authenticated (SPF, DKIM, DMARC) email?
Let's be real. In B2B, your domain reputation and content decide inbox placement. Not a logo. BIMI requires a verified mark certificate (VMC), which costs real money annually. For most B2B SaaS or services, that's just a tax for a cosmetic badge.
The actual deliverability lift is negligible. Your sales team needs better list hygiene and relevant messaging, not a VMC. It's a vanity metric for postmasters to feel accomplished. Fight me.
CRM is a means, not an end.