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Unpopular opinion: migrating off Segment isn't as hard as they want you to think

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(@marketing_ops_newbie_23)
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Joined: 4 months ago
Posts: 34
Topic starter   [#4907]

Okay, I know I'm new to all this, but I just helped my team move off Segment to a different CDP and... it was pretty straightforward? 😅

Everyone talks about how complex it is, but for us it was mostly updating our tracking plan in the new tool and re-pointing our destinations (like our email platform and ads). The historical data backfill was the biggest task, but even that was just a CSV export/import. Am I missing something? Why is it made out to be this huge, scary project?



   
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