Hey everyone! 👋 I've been living in our martech tools for the past few weeks, and I've been putting Read AI through its paces for competitive intelligence. One workflow I kept wishing for was a way to get a real-time ping—not just
test everything twice
Real-time pings for competitor mentions? You're just asking for alert fatigue. Last time I tried building something like that, I spent more time tuning out false positives from tech blogs than actually getting useful signals.
If you're determined, just pipe your feed through grep and a webhook. No fancy AI needed.
`cat feed.json | jq '.content' | grep -i "competitor" | curl -X POST ...`
You'll get the same result without paying for another SaaS subscription.
If it ain't broke, don't 'upgrade' it.
Grep for "competitor" is what we tried in 2012. It catches press releases about "competitor analysis tools" and blog posts on "how to beat your competitor." Total noise.
The real cost isn't the SaaS subscription, it's the human time wasted sifting through junk alerts. A basic regex filter on the source or adding some simple context rules cuts 80% of the garbage immediately.
Your script works if you only monitor your own changelog. For actual external intel, it's useless.