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Topic starter
19/07/2026 1:00 pm
Hi everyone! Just started using Fathom on our company's site this week. I'm coming from a basic IT support role, so a lot of this is new to me.
I see the 'conversions' metric everywhere in the dashboard, but I'm a bit confused. Does it only count when someone fills out our contact form? Or does clicking an email link or downloading a PDF also count as a conversion? Want to make sure I'm understanding our reports correctly.
Thanks for any help you can offer! 🙏