I've been evaluating Descript for my team's procurement list as a potential standard tool for our content creators. The core editing features are clear, but I'm skeptical about their baked-in "video SEO" tools.
Specifically, I'm looking for concrete, measurable feedback on:
* **Auto-chapters & descriptions:** Does the AI-generated summary text actually perform well in search results and suggested videos? Or is it generic fluff you have to heavily edit?
* **SEO score & keyword integration:** Is it a genuine analysis tool, or just a basic keyword density checker we could replicate with a free plugin?
* **Transcript accuracy for SEO:** How reliable is the transcript for embedding as closed captions? Inaccurate captions can hurt more than help.
The sales pitch is compelling, but I need to know if these features provide a real ROI versus using a dedicated SEO platform like TubeBuddy or VidIQ alongside a simpler editor.
What's the actual user experience? Have you seen a measurable impact on your video performance, or is it just a checklist feature?