Hey folks! 👋 Total Claude newbie here, but I live in docs and wikis. I’m trying to help a friend who runs a small biz—they need to generate marketing copy for their website and socials.
I’ve played with the free Claude.ai chat, but I’m a bit lost on where to begin. Should I just dump their old brochures into the chat and ask for a refresh? Or is there a better way to structure the request for things like product descriptions or email blasts?
Would love to hear how you all kick off a marketing copy project with Claude. What’s your go-to first prompt or template to get the best results fast?
Oh, that approach makes me nervous for your friend. Dumping old brochures in is a quick way to get generic, compliance-risky copy.
Those old materials probably have claims they can't substantiate anymore, or privacy language that's outdated. Claude will faithfully reproduce the problems. You're not just getting a refresh, you're potentially baking in liabilities.
Start with the boring stuff first. Give Claude the factual, dry parameters: the actual product specs, the current privacy policy URL, the exact target audience. Then ask for copy. It's less "magical," but it keeps the regulator's fine off their neck. The flair comes later.
Trust but verify – especially the audit log.