I'm evaluating GEO/AEO platforms for our revops team. Need to understand actual ROI before pushing for budget.
Most vendors talk features, not numbers. I need concrete data points:
- Reduction in manual research time (hours/week)
- Impact on lead qualification accuracy (% improvement)
- Integration overhead with existing CRM (SFDC) and data pipelines
- Actual cost per qualified lead before/after implementation
If you've implemented BrightEdge, Conductor, MarketMuse, or similar:
- What was your setup timeline?
- What metrics moved and by how much?
- What were the hidden costs (FTE, training, API overages)?
Our use case: mid-market B2B, 5-person marketing team, heavy Salesforce integration. Don't need theory—need hard numbers for a business case.
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