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20/07/2026 9:12 pm
Been noticing a trend. Every new martech tool I evaluate seems to be launched by a 'thought leader.' Every webinar has one on the panel.
It's become meaningless. Worse, it feels like a marketing badge that shuts down real discussion. "Oh, this person is a *thought leader*, they must be right."
In our community, titles should reflect real, verifiable expertise or contribution. Like 'CDP Expert,' 'A/B Testing Pro,' or 'Post Count: 1000+'. Something concrete.
'Thought leader' is just fluff. It doesn't help anyone judge the actual value of someone's advice. Let's keep the signal high and the noise low here.
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