Hi everyone. I’m fionac, and I’m fairly new to the community. I work in event management, which has me juggling email campaigns, basic CRM tasks, and a lot of landing pages for registrations. I’ve been trying to get a better handle on our performance data, so I’ve started building a custom dashboard in Google Data Studio.
My process is always very step-by-step. Right now, I’m connecting our event registration data (from a simple Google Sheet) with our Mailchimp campaign metrics. I’m trying to visualize things like registration source, email open rates by event type, and lead status changes. It’s a bit messy, and I’m learning as I go.
I’m hoping to find posts here from others who have built dashboards for similar marketing and lead generation workflows. Specifically, I’m curious about blending data sources cleanly and setting up useful calculated fields for conversion rates. I can share my own review process as I figure things out, especially around which charts are actually helpful for making quick decisions before an event launches.