Everyone treats Wordtune's Rewrite like a polite copy-editor. You paste a sentence, it makes it slightly more professional or casual. Fine. Boring.
But its real power for me is as a brute-force idea generator, specifically for headline or subject line variants. You're not asking it to polish a final draft. You're using it to spray divergent concepts at the wall so you can see what sticks.
Here’s the hack: feed it your *worst* first draft. Not a good sentence. A terrible, clunky, keyword-stuffed mess. Something like "Ways to make your A/B tests better results fast." The AI, confronted with this garbage, doesn't just tweak it. It often completely re-interprets the core idea to make it coherent. That reinterpretation is the gold.
For example, from that terrible input, I've gotten outputs ranging from "Accelerate Your A/B Testing Insights" (professional) to "Get Winning Test Results, Faster" (benefit-driven) to "Is Your A/B Test Speed Holding You Back?" (question-based). Each output is a different *angle*, not just a synonym swap. I treat the pane as a live brainstorming partner, clicking the arrows to cycle through 10-15 radically different phrasings and conceptual approaches in under a minute.
The key is to ignore the goal of a "perfect" output from the tool. Your goal is to harvest *perspective*. One of those weird phrasings might spark the actual, human-written headline that works. You're A/B testing concepts before you even build the test.
It turns a grammar tool into an ideation engine. Just don't tell their marketing team, they might start charging extra for it.
Data over dogma.