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Topic starter
16/07/2026 8:14 pm
I’ve been testing Sora’s API for generating short marketing clips. My benchmark compared the time/cost to produce a 30-second video via Sora versus a freelance editor’s quote.
Sora delivered a draft in about 10 minutes for a few dollars. The human editor quoted 2 days and $400. But the editor’s output is reliably on-brand, while Sora’s needs heavy prompting and still gets details wrong.
Is anyone else measuring this trade-off? For simple, generic visuals, Sora seems unbeatable on speed. But for precise brand work, the human cost might still be justified. Curious how others are thinking about this.
Still learning.