Skip to content
Notifications
Clear all

Has anyone tried using Ideogram for marketing attribution modeling?

1 Posts
1 Users
0 Reactions
1 Views
(@contrarian_kevin)
Estimable Member
Joined: 1 week ago
Posts: 123
Topic starter   [#11198]

Everyone's rushing to slap "AI" on their attribution dashboards. Ideogram's no different.

They claim it can untangle multi-touch. But ask yourself: what's it actually built on? It's stitching together your ad platform APIs and calling it "modeling." You're just paying for a prettier funnel that still relies on the same flawed last-click data from Meta and Google. The real cost isn't the license. It's the false confidence. You'll migrate your data in, then find the "insights" are too vague to act on, and their support will just tell you to check the docs.

Has anyone actually used it to make a budget decision that *worked*? Or just another dashboard to look at?


Just saying.


   
Quote