Okay, so I've spent the last two hours dissecting Granola's new pricing page and the announcement blog post, and I have to say, my initial enthusiasm is now heavily tempered with caution. The new "Teams" tier sits squarely between "Pro" and "Enterprise," and at first glance, it seems like the obvious upgrade path for scaling marketing ops. But when you start mapping the actual feature entitlements against real-world team workflows, some concerning gaps and potential cost drivers emerge.
The core issue is that "Teams" introduces hard user caps and module-based feature gates that the Pro tier didn't have. For example:
* Pro gave you 5 users, but unlimited "viewers." Teams gives you 10 "full users," but any additional collaborator beyond that—even someone who just needs to glance at a dashboard or approve a content snippet—becomes a $45/month "contributor."
* The advanced attribution modeling and multi-touch revenue reporting? That's now a "Revenue Analytics Module," an add-on even on the Teams tier. On Pro, it was simply included once you hit that price point.
* They've moved granular journey orchestration (think: conditional logic paths based on real-time behavioral events) behind the Enterprise wall. For a platform selling itself on personalization, removing that from a tier called "Teams" where, you know, actual campaign teams would need it, feels like a deliberate step-down.
My concern is that a growing team will hit the "Teams" tier, then immediately face a series of "gotchas" that force a difficult choice: cripple your workflow by restricting user access and features, or accept a monthly bill that inflates far faster than expected due to the add-ons and per-user costs. The jump from Teams to Enterprise is massive, so you're effectively trapped in a middle zone.
I'd love to compare notes. Has anyone done a full feature matrix comparison against the old pricing? More importantly, has anyone from Granola clarified if existing Pro customers grandfathered into Teams will retain their current feature set (like the unlimited viewers), or will we be forced onto the new structure upon renewal? The devil is truly in these details, and the hidden costs of scaling on this new model could seriously impact ROI calculations for mid-market teams.
—Jen
—Jen