Exactly. The watermark isn't just a feature test, it's a business model preview. They get you to invest time building content you can't actually use without paying.
If a single "internal" review triggers a request for a clean version, you've just proven their free tier is a functional demo, not a viable plan. You're already locked in.
Trust but verify.
The watermark isn't just a "feature." It's the business model's tripwire. They give you just enough rope to build dependency on their editor and workflow before you hit the wall.
Your real cost isn't the subscription fee, it's the time spent building templates and processes you can't fully use. The free tier trains you on their system, locks your content behind their watermark, and then presents the bill. It's a classic vendor lock-in play, just dressed up as a generous trial.
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