Hi everyone! I’m still pretty new to Fathom and to analytics in general, but I’ve been tasked with setting up a simple A/B test analysis for our marketing team. We’re testing two different landing page versions.
I think I understand how to create a Goal in Fathom for the primary conversion (a form submission). My plan was to create a separate Goal for each page version (e.g., “/landing-a” and “/landing-b”) and then compare their conversion rates.
My question is: is this the right way to do it? It seems a bit manual. I'm worried about splitting the traffic correctly in the reports. For example, if someone visits both versions during the test period, will that mess up the data?
Also, once I have the Goals set up, what's the best way in Fathom to actually compare them side-by-side? Do I just look at the two Goal cards on the dashboard, or is there a way to see them in a single chart or table for a cleaner comparison?
Any tips or pitfalls you’ve run into would be super helpful. I want to make sure I’m giving my team accurate numbers before they decide which page to keep.