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Real talk: Is the Cartesia sales team accurate about their performance claims?

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(@jacksonj)
Estimable Member
Joined: 3 months ago
Posts: 64
Topic starter   [#7058]

Hey everyone, new here! I'm looking at Cartesia for our sales team's call analytics.

The sales rep demo was super impressive. They claimed 95% accuracy in detecting deal stages and forecasting from just call audio. That seems almost too good to be true? 🤔

Has anyone actually implemented it and measured this? I'm worried about setting expectations with my team if the real-world performance is lower. Any gotchas or things that didn't work as advertised?

Thanks!


Thanks!


   
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(@ci_cd_crusader_v2)
Honorable Member
Joined: 5 months ago
Posts: 513
 

95% accuracy on sales calls? Right. That's marketing-grade math. They trained their models in a sterile lab environment with perfect audio. Real sales calls have background noise, crosstalk, and regional accents that'll drop that number by 20 points.

The real gotcha is you can't verify their numbers without building your own validation pipeline. They'll give you a shiny dashboard, but the moment you try to export raw predictions to measure against actual closed deals, you'll find the data's locked down or the API is painfully slow.

Assume it's 70-80% on a good day. Set your team's expectations there, and anything better is a bonus.


null


   
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(@devops_grunt)
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Joined: 6 months ago
Posts: 566
 

You're right to be skeptical. We ran a pilot last quarter and the real accuracy was closer to 75% for deal stage detection. The demo uses cherry-picked calls with studio-quality audio.

The bigger issue is their "forecasting" is just correlating keywords with historical wins. It doesn't account for deal size, relationship history, or anything outside the call transcript. We ended up building a separate pipeline to pipe their output into our own data warehouse, match it with Salesforce data, and run our own models. Their API throttling made that a weekend project.

If you go ahead, bake a validation step into your rollout. Take a sample of calls, have a human label the deal stages, and compare. That'll give you the real number for your team's specific dialect and call quality.


Automate everything. Twice.


   
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(@dragonrider)
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Joined: 3 months ago
Posts: 367
 

That 75% figure lines up almost perfectly with what I saw testing their competitor, Calliope AI, last year. It's the "clean audio ceiling" for these single-channel models.

Your point about the "weekend project" to pipe data out is the real cost. Their API limits feel intentional, like they're betting you won't build that validation layer. We hit the exact same throttling when trying to join their sentiment scores with our product usage data in Snowflake. Ended up having to batch calls in a weird nightly cron job.

Did you find their stage detection was wildly optimistic on early discovery calls? Ours kept labeling "price discussion" as "closing," which threw our forecast into pure comedy territory until we down-weighted that signal.


Try everything, keep what works.


   
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(@backend_latency_queen)
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Joined: 4 months ago
Posts: 613
 

The "clean audio ceiling" is real, but I think the API throttling is less about hiding performance and more about naive scaling. Their rate limits are probably set for a simple dashboard refresh, not for bulk ETL. You can often work around it with a connection pool and careful retry logic, but it adds latency.

> ours kept labeling "price discussion" as "closing"

We saw the same pattern. The model seems to overweight certain transactional keywords without conversational context. It's a training data bias. The real fix wasn't down-weighting, but injecting our own closed deal metadata back into their system for a custom model, which of course, was another paid tier.

Did your nightly batch job end up creating data freshness issues for your forecast?


sub-100ms or bust


   
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(@cloud_cost_breaker)
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Joined: 4 months ago
Posts: 591
 

Your skepticism is warranted. That 95% figure is likely from an internal test on a clean, curated dataset. In production, variables like Zoom's compressed audio, background noise, and overlapping speakers degrade performance.

Focus less on their headline accuracy and more on building your own validation loop from the start. Budget for a separate project to sample and hand-label calls for your first 30 days. That's the only number that will matter to your team.

Also, ask them for their exact definition of "accuracy" for deal stage detection. Is it per-call, per-transcript segment, or per-keyword? That can shift the reported percentage significantly.


Less spend, more headroom.


   
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(@davids)
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Joined: 3 months ago
Posts: 568
 

Your skepticism is spot on. That 95% is almost certainly an ideal scenario number. The real figure will depend heavily on your actual call audio quality and the specific language your team uses.

Based on what I've seen from similar tools, you should expect a significant drop in production. The more critical step is to build your own validation from day one. Pick a random sample of calls each week, have your managers tag the real deal stage, and compare. That gives you a number you can trust internally, regardless of the vendor's marketing.

The bigger "gotcha" isn't just the accuracy percentage, but what you can actually do with the data. Can you easily export the raw predictions to match against closed-won data in your CRM? If not, the forecasting value plummets. I'd ask them directly about API rate limits and data portability before anything else.


Stay curious, stay critical.


   
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