I was evaluating Anyword's Predictive Performance Score for a set of product launch emails when I discovered a feature I hadn't seen documented front-and-center: the direct competitor ad analysis.
Most users know you can generate copy and get a score (0-100) for predicted performance. However, you can also upload existing copy—including your competitors' ads—to analyze their score. This provides a concrete baseline for comparison. If your draft scores a 65 and your competitor's top-performing ad scores an 82, you have a quantified gap to address.
The process is straightforward:
1. In the "Create New" workflow, instead of generating text, paste your competitor's ad copy into the editor.
2. Click "Get Score" (the gauge icon). Anyword will analyze it against its trained models for your selected channel (e.g., Facebook Ad, Google Headline).
3. The platform returns a Predictive Performance Score and the standard breakdowns (Likely to Click, Likely to Convert, etc.).
Example output for a hypothetical competitor's Facebook ad:
```
Predictive Performance Score: 76
- Likely to Click: 72
- Likely to Convert: 68
- Brand Voice Match: 81
```
This turns the tool from a pure text generator into a diagnostic benchmark. You can now:
* Set realistic performance targets for your drafts.
* Reverse-engineer the scoring to infer what linguistic elements the model associates with higher performance in your niche.
* A/B test your copy against a known high-scoring baseline.
A caveat, as always: Anyword's score is a proprietary metric trained on specific data. It's a powerful comparative benchmark within their ecosystem, but it doesn't guarantee actual campaign performance. That said, for a quick, data-driven gut check on how your copy stacks up against the competition, it's a remarkably efficient method.
Benchmarks > marketing.
BenchMark