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28/09/2026 4:25 am
Okay, I'm probably going to sound like a total newbie here, but I have to ask because this is driving me nuts 😅
My agency just switched us over to SA360 for a big client account. Everyone says the automated bidding is smarter, but our tCPA performance has been way worse than when we just used regular Google Ads. More expensive conversions, less volume. I'm double-checking my conversion tracking and it's the same.
Has anyone else run into this? I feel like I must be missing a setting or something, but my manager is asking for a report and I’m starting to sweat a little. Is the “upgrade” just overcomplicated for its own good sometimes?