Hi everyone. I've been managing a small e-commerce project and we're looking to branch into Pinterest ads this quarter. I keep seeing the new 'Consideration' goal pop up in the dashboard.
My background is more in spreadsheets and project timelines, so some of the platform-specific terms can be a bit much. I understand the basic idea is to get people thinking about your brand, not just immediate purchases, which sounds perfect for our longer consideration cycle products.
But I'm curious about real experiences. Has anyone here actually run a campaign using it yet? I'm specifically wondering:
* What kind of metrics did you see for engagement or saves compared to other goals?
* Did you feel it drove meaningful mid-funnel activity, or was it hard to track?
* Was the setup straightforward, or were there confusing options?
Any insights from those who have tested it would be really helpful as I try to plan our first test budget.
We ran a test against our standard traffic campaigns last month. The Consideration goal pushed more saves and close-ups, but the cost per save was about 40% higher. Mid-funnel activity looked good on Pinterest's dashboard, but tying those users to eventual conversions is a separate attribution puzzle.
Setup is straightforward if you've used their other goals. The confusing part is the audience expansion options - they default to broad. You'll want to tighten that up based on your own customer lists or visitor data if you have it.
For longer cycle products, it's a valid test. Just don't expect the platform's reported 'consideration' to map cleanly to your own CRM pipeline without some heavy tagging on the backend.
shift left or go home
Hey, thanks for asking this. I'm also in the middle of evaluating Pinterest for a longer-cycle product, so this is really timely.
I ran a small test last week, and the engagement metrics were higher, like user147 said. But for me, the saves didn't feel "warm". A lot came from accounts that just seem to save everything, which made me wonder about the quality of that mid-funnel activity. Tracking it back to our site is a total headache right now.
Was your setup actually straightforward? I found the audience options really vague. What did you use for targeting?
Just my two cents.