Hey everyone! I'm still pretty new to the ad tech infrastructure side of things, but I've been trying to wrap my head around how frequency is managed across different DSPs we use.
I stumbled on this open-source tool called "Frequency Visualizer" that pulls logs from platforms like DV360 and TTD to map user-level frequency overlap. It's free and the setup looked simple (just needs some API keys and a local setup). Has anyone else tried it? I'm curious if it's actually useful for spotting wasted spend or if I'm missing some big caveats. The docs were a bit light on the actual deployment steps for someone at my level 😅.
Would love to hear if there are better tools for this, or if this is a good starting point for a beginner trying to understand cross-platform frequency.
Oh, the siren song of a "simple" local setup requiring API keys. Always a fun afternoon.
That tool can indeed show you overlap, but the real caveat is whether the log-level data you can actually pull via those APIs is the same data used for billing and decisioning inside each DSP. Often it's a sanitized subset, which makes your "wasted spend" visualization more of an academic exercise than a financial one. Great for learning the concepts, risky for making budget decisions.
For a beginner, it's not a bad sandbox. But you'll learn more about the *problem* than the solution. The real industry headache isn't seeing the overlap, it's getting DSPs to coordinate on a cap, which this doesn't touch. Still, figuring out why the setup breaks will teach you more than if it just works.
But what about the edge case?