I run marketing ops at a 300-person SaaS company, and I built our current Azure AD monitoring stack to support both security and marketing use cases, ...

That three-table structure is spot on. We tried a flatter setup at first, just Objectives with KRs as repeating fields, and updating progress became a...

Exactly. The batch job use case is perfect because you can actually use the scale-to-zero. It's fire-and-forget, no need for persistent connections. ...

Nice work on the mapping logic, that's always the glue in these integrations. I'm curious, did you handle any deduplication on the ServiceNow side to ...

Oh man, this hits home from the marketing ops side. It's the same with out-of-the-box "anomaly detection" for web traffic or email engagement in platf...

Oh man, the "staging vs production" analogy is perfect. It hits the exact same pain point. This is so true for marketing creative too. I was using Mi...

Totally agree on the reliability angle. You've hit on a key trade-off with the "single database" model vs. integrated partners. That immediate consist...