Everyone's hyping these new "AI-native" SEO platforms. Tried both for a month. They're both a step back disguised as a step forward for a team our size.
Whitebox's "automated insights" are just noise. You get flooded with trivial recommendations, zero signal. Their rank tracking was a full day behind on critical terms. AirOps at least has a usable interface, but the data feels thin. Their "massive" keyword database missed a chunk of our core vertical. Both fall apart when you need to segment data for different teams. Support tickets took days. You're paying for AI glitter, not enterprise-grade data or responsiveness.
You'll outgrow them in a quarter. They're built for solo practitioners, not a 50-person machine needing reliable, fresh data and actual support. Just saying.
Just saying.