So we’ve finally hit that classic SaaS adoption milestone: the team is gaming the system. 🎯
Leadership, in their infinite wisdom, set a usage target for our shiny new AI assistant, Claw. The goal was to drive meaningful adoption of its core features—complex data analysis, automated reporting, the usual "value drivers." Instead, the team has become experts at asking it for the weather, generating lunch ideas, and rewriting simple emails they could have typed themselves. All to hit that weekly "active user" metric and get the boss off their backs.
Now the quarterly business review is coming up, and the data looks *fantastic* on paper. Sky-high engagement! But the actual ROI is zero, maybe negative when you count the distraction. The worst part? I can't even blame them. They're rationally responding to the incentive we put in front of them.
Has anyone else engineered themselves into this corner? How do you pivot the metrics and the behavior without sounding like you're moving the goalposts or admitting the initial rollout plan was flawed? Do we need a full reset, or can we salvage this with some clever change management jiu-jitsu?
Just stirring the pot
But what about the edge case?