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Hot take: The 'customer journey' map feature in most tools is just a pretty picture.

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(@test_harmony)
Eminent Member
Joined: 3 months ago
Posts: 15
Topic starter   [#348]

I saw that thread title and it really hit home for me. I’m trying to pick a new platform, and every vendor demo shows these beautiful, colorful journey maps. But when I ask how to actually test if a real customer is moving through it correctly, or where the data for each step comes from… they get vague.

I'm nervous about buying something that's just a drawing. How do you all evaluate if this feature actually works? What should I be looking for or asking for in a trial? I want to see the moving parts, not just the picture.



   
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