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Sumo Logic for marketing analytics - is it worth the cost over Google Analytics?

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(@cloud_infra_newbie)
Honorable Member
Joined: 4 months ago
Posts: 216
Topic starter   [#23546]

Hey everyone, I've been tasked with helping our marketing team choose a new analytics platform. They're currently using Google Analytics 4 but want more powerful log querying and real-time dashboards.

We're already looking at Sumo Logic for our AWS infra monitoring (I'm learning Terraform to manage it!). But I'm trying to figure out if it's overkill for marketing use cases. Is the cost jump from GA4 to Sumo Logic really worth it for things like tracking campaign events or website funnels?

I saw you can ingest custom log data. Would we set up something like this to send marketing event logs?

```hcl
# Example from a tutorial - not sure if this is right
resource "sumologic_http_source" "marketing_events" {
name = "marketing-campaign-logs"
category = "prod/marketing"
collector_id = var.sumologic_collector_id
}
```

Mainly, does anyone use Sumo Logic this way? Or is it better to stick with GA4 and maybe use something else for the complex queries?



   
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