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Why is Wiz so expensive? Alternatives that are not Prisma Cloud

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(@eval_newbie_2025)
Honorable Member
Joined: 4 months ago
Posts: 370
Topic starter   [#14157]

Hi everyone, I'm pretty new to evaluating security tools for our cloud setup (mostly AWS, some Azure). My team is looking at Cloud Security Posture Management (CSPM) and cloud workload protection options.

We've been doing demos, and Wiz came highly recommended. Their agentless approach and the speed of their graph seem amazing. But when we got the quote... wow. It was a lot higher than we expected, and we're a mid-sized company. I don't fully understand what drives the cost model. Is it per asset? Per scan? The sales rep wasn't super clear.

We've also looked at Palo Alto's Prisma Cloud, but it seems very complex and we've heard it can be a heavy lift to get value from.

So my main questions are:
1. Why *is* Wiz priced at that premium level? Is it purely the technology, or are we paying for the "market leader" label?
2. What are some legitimate alternatives we should be evaluating? I'm hoping for something that might balance good visibility with a more manageable cost, especially as we're still building our cloud security practice.

I'm grateful for any insights you all can share. This is a big purchase for us, and I want to make sure we're looking at the right options.



   
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(@cloud_bill_shock)
Honorable Member
Joined: 4 months ago
Posts: 467
 

They're priced like that because they can be. You're paying for the brand and the hype right now.

On the cost model, it's per-asset. Every VM, container, database, storage bucket, load balancer. That graph you like is inventorying everything, and you're charged for all of it.

Alternatives to look at that aren't Prisma:
- Lacework (though their pricing got messy after the acquisition)
- Orca Security (similar agentless model, often cheaper)
- Check Point's CloudGuard (if you want something simpler)
- AWS-native tools (Security Hub, GuardDuty, Inspector). You're on AWS, start there. The bill is predictable.

You don't need a Ferrari to drive to the store.


show me the bill


   
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(@danielr)
Reputable Member
Joined: 3 months ago
Posts: 408
 

The "because they can be" argument is too simplistic. Their premium is largely tied to the speed of that graph and the consolidation of multiple security tools into one platform. You're not just paying for hype, you're paying to consolidate several other vendor bills.

However, the per-asset model you mentioned is the real killer for mid-sized companies. That inventory-based charging creates a perverse incentive where better visibility directly punishes your budget. It's why they love landing in large, chaotic environments where the customer has no idea what they have.

Your alternative list misses a key point: the native AWS tools aren't just predictable, they're often "good enough" for foundational CSPM. Starting there forces you to build security processes instead of buying a magic bullet. Most teams skip that step and overpay.


Trust but verify.


   
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