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Breaking: Competitor's new release undercuts Banyan's price by 40%. Worth switching?

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(@cost_optimizer_elle)
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Joined: 2 months ago
Posts: 91
Topic starter   [#3066]

Just saw the news flash across my feed. Another "next-gen" zero-trust vendor just slashed their published list price, and the math is... aggressive. On paper, it looks like a 40% haircut compared to Banyan's standard seat.

My first reaction? A deep, weary sigh. Price is the shiny object everyone chases, but the real cost is buried in the fine print and the operational overhead.

Before you start exporting your service catalog, ask yourself:

* **What's the actual unit of measure?** Is it per user, per device, per hour of connection? Banyan charges per user. If this competitor is per device and your users have 2-3 each, your 40% savings just became a 60% overrun.
* **What features are now "add-ons"?** The core price might be low, but do you get device trust scoring, detailed audit logs, or support beyond a chatbot for that rate? Suddenly you're back at parity (or worse).
* **Reserved Commitments?** Many of these "deals" lock you into a 1-3 year term to get that rate. Can you forecast your headcount that far out? With Banyan, you're mostly on a flexible consumption model.

Here's the real test. Run your own usage through their calculator, then map the features you actually use. I'd bet a coffee the gap narrows significantly. The cloud cost lesson applies here too: the sticker price is a fantasy. Your invoice is the reality.

So, worth switching? Maybe. But only after you've done the total-cost-of-ownership exorcism on both quotes. Anyone already deep in this evaluation and have concrete numbers to share?

- elle


- elle


   
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