Hi everyone, I know I'm new here, but I wanted to share something I just did.
My team was looking at two CDP options for our email campaigns. I got nervous about all the "real-time" claims, so I built a simple dashboard to actually track how long it takes from a user action on our site to them being added to a segment and ready for activation. I just compared timestamps at different stages.
The results surprised me a bit. One platform was consistently under a minute for simple rules, while the other sometimes took a few minutes even for a basic "abandoned cart" segment. It's not a super deep technical test, but seeing the numbers side-by-side helped my stomach a lot 😅. Has anyone else tried measuring this directly? I'd love to know if my approach makes sense.