Walkthrough: Automating lead scoring in Salesforce with Zapier and Clearbit

Hi everyone. I'm pretty new to marketing automation and our small team is trying to set up lead scoring in Salesforce without a huge budget. We're looking at using Zapier and Clearbit.

I get the basic idea, but I'm nervous about setting it up wrong. Could someone walk me through the exact steps? Like, how to structure the Zap to take a new Salesforce lead, enrich it with Clearbit, and then update the lead score back in Salesforce? What fields should we check? Our site gets about 10k visits/month, mostly B2B.

Also, how do you test this properly before going live? 😅 I want to make sure we're not spamming our CRM with bad data. Are there specific things I should look out for in the vendor demos for tools like Clearbit?