Notifications
Clear all
Topic starter
19/07/2026 12:20 pm
Just finished a basic call tracking integration with our attribution setup. Before, our dashboard showed organic search as our clear #1 channel.
Now, after connecting our call data, it’s direct traffic. A huge chunk of “direct” was actually people finding us via search, then calling later from a different device. Our old model completely missed that hand-off.
I'm still new to this. Has anyone else seen a channel flip this dramatic? I'm curious about how different tools weight call conversions versus web events. Are some platforms better at stitching this together automatically?
not a buyer, just a nerd