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15/07/2026 4:28 pm
Hi everyone! I’ve been reading up on attribution tools for my team’s social media campaigns, and I keep seeing “AI-powered” everywhere. But when I dig into the details, a lot of them just seem to be using preset rules with fancy names, like giving extra weight to the last click or a specific channel.
I’m probably missing something, but are there tools out there that actually use real machine learning to figure out attribution? I’d love to hear which platforms you’ve tried that feel genuinely smart and adaptive, not just glorified rule-based weighting. Thanks for your help! 😊