I've been analyzing Udio's pricing for a potential team adoption. The per-credit system seems to incentivize using credits just because you have them, not because you need a generation.
For example, if you buy the Pro plan, you get 1,800 credits per month. That's a lot to use efficiently. It creates pressure to "spend down" the balance before renewal, leading to speculative generations rather than planned, necessary ones. Has anyone else found their team's usage patterns becoming less disciplined because of this?
From a TCO perspective, this feels like a model that maximizes consumption, not value. For B2B, predictable budgeting is key. How do you calculate your actual ROI when usage is driven by credit expiration anxiety rather than project needs?