Sora's API pricing is a trap for any sustained workload. Everyone's wowed by the output, but no one's running the numbers.
* **$0.04 to $0.08 per generated video second.** That's **$2.40 to $4.80 per minute** of output.
* Need 10 variations of a 30-second clip for A/B testing? That's $12-$24. One campaign.
* Now scale that to daily social content, training materials, ad variations. The monthly bill will be astronomical.
For most business use cases—social clips, internal training videos, basic explainers—you're not doing real-time generation. You can brief a human. A freelancer charges a flat rate for a finished product. You get revisions, a human touch, and **predictable, capped costs**.
The break-even point is far lower than people think. Sora is for edge cases where speed is worth any cost. For the other 95% of projects, it's a fast track to budget overrun.
show me the bill