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Topic starter
16/07/2026 8:02 am
Everyone's raving about Grok's "unified customer view." Fine. But I've yet to see a real enterprise customer database that isn't a mess of duplicates. Before I waste time on a demo, I need specifics.
* What's the actual mechanism? Deduplication on write, or a scheduled merge job?
* Does it use deterministic matching, fuzzy logic, or both? Can we set the rules?
* What happens to associated data (tickets, orders) when records merge? Is the audit trail intact?
* Is this a core feature, or a pricey add-on requiring professional services?
Most vendors gloss over this until it's a costly migration problem.
Caveat emptor.