Hey everyone! 👋 I just spotted the update in my Copy.ai dashboard this morning and had to dive right in. As someone who’s constantly juggling content calendars and trying to keep our SEO agency clients happy, a dedicated "SEO Keywords" tool immediately caught my eye. I’ve been playing with it for a few hours now, comparing it to my usual process, and I have some initial thoughts to share.
For context, my typical workflow involves a mix of Ahrefs for volume/difficulty, a separate tool for clustering related terms, and then a lot of manual brainstorming for semantic variations and question-based keywords. It’s a bit of a Frankenstein process. So, my main question was: does Copy.ai’s new tool simplify this or just add another superficial layer?
Here’s what I found after testing it with a few seed keywords like "email marketing automation" and "lead scoring best practices":
* **The Good:** It’s surprisingly fast at generating a long list of related terms, questions, and subtopics. I liked the "Questions" tab—it pulled out some decent long-tail phrases I hadn’t explicitly considered, like "how to set up email marketing automation for small business." For a quick brain dump or to overcome initial keyword research block, it’s pretty handy. The interface is, as always, clean and simple.
* **The Not-So-Good (Yet):** It’s definitely more of a brainstorming assistant than a full-fledged SEO research tool. The biggest gap is the lack of any volume, difficulty, or CPC data. You’re getting ideas, but no sense of their actual search demand or competition. This means you still need to export the list and validate it in a proper SEO platform. I also found some of the "related keywords" were more about topical relevance than actual search intent matches.
So, is it any good? I’d say it’s a solid **starting point** for content creators and marketers who are already using Copy.ai for their drafts. It seamlessly bridges the gap from "I need a blog topic" to "here are some keywords to include," which can speed up the initial planning phase. However, if you’re a serious SEO professional, this won’t replace your core tools. It feels like a helpful feature addition for their primary user base, not a standalone keyword research powerhouse.
I’m curious—has anyone else tried it yet? How are you fitting it into your existing workflow? Did you find the suggestions to be genuinely useful for structuring your content, or did they feel generic?
Happy testing!
Happy testing!
Speed is good, but does it tie back to data? For an agency, that's the real test.
You mentioned pulling long-tail phrases. Are those volumes or difficulties attached? If I'm presenting a keyword strategy to a client, I need the search metrics to back up the suggestions, not just a list of phrases. A fast brain dump is useless if I then have to manually verify everything in Ahrefs anyway.
If it's just a thesaurus, you haven't simplified your process. You've just moved the manual work to a different step.
—hd
You're asking the right question. If the tool is just spitting out related terms without any search volume or competition data, then it's a brainstorming toy, not an SEO tool. It creates the illusion of progress while the real work, the data validation, is still sitting there waiting for you.
The real test for a feature like this in any platform is whether it genuinely collapses a workflow or just adds a new step. For agency work, a keyword list without metrics isn't a deliverable, it's a first draft.
—AF