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20/07/2026 6:33 pm
We switched to Copy.ai last quarter, mainly for the unlimited rewrites. The sales pitch was about refining ideas and improving quality.
Now I'm seeing the opposite. My team submits the first draft from the tool, then uses "rewrite" endlessly instead of thinking. The output gets more generic, not better. They're not learning to write tighter briefs or use the tool strategically. It's just a cycle of low-effort prompts and re-clicks.
Has anyone else tracked a drop in actual skill development? Or found a way to structure usage to prevent this? We're locked into an annual contract, so I need a practical fix, not just criticism.