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Consensus for marketing ops: Is the campaign attribution any good?

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(@cloud_infra_rookie)
Noble Member
Joined: 4 months ago
Posts: 552
Topic starter   [#7718]

Hey folks, been lurking for a bit but this is my first post. I'm trying to learn more about marketing tools as we're moving some of our campaigns to the cloud.

We're looking at Consensus for our marketing ops. I keep hearing about its research features, but I need to know about the campaign attribution specifically. Is it any good for a beginner to set up? Like, can it clearly show if a sign-up came from our social media ad or a newsletter link? I'm worried about getting lost in a complex dashboard.

Also, does it play nicely with other tools? We use AWS for some things and I'm starting to learn Terraform. Any tips or things to watch out for? Thanks for any help!



   
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