Hey everyone! 👋 I've been diving into marketing automation for about six months now, mostly using HubSpot for basic email sequences. My team is now looking to get more sophisticated with lead scoring to help sales prioritize. Consensus keeps popping up in my research, and honestly, the reviews are... mixed? Some love it, others say it's overkill.
I'm trying to cut through the noise. For a team just starting with lead scoring, is Consensus a good place to begin? I've heard it's great for pulling in data from different sources (we have forms, website activity, and a simple CRM). But I've also seen comments about it being a bit complex to set up initially. I don't want us to get bogged down in configuration when we're still figuring out what attributes actually matter for our scoring model.
What's the real-world consensus here? Is it a solid tool for beginners to build a foundational scoring model that we can tweak as we learn? Or would we be better off mastering the native scoring in our existing platform first before adding a dedicated tool like Consensus? Any pitfalls we should watch for, especially around GDPR or integrating with marketing automation workflows?
automate the boring stuff