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Topic starter
21/07/2026 1:12 am
I'm trying to improve our email campaign open rates. We use a tool to generate subject lines, but my manager is skeptical about AI copy.
I want to run a proper A/B test pitting the AI suggestions against our standard human-written ones. Has anyone set up a test like this before?
I'm looking for a simple, clear method. How do you split the audience? What metrics do you track besides open rate? How long do you run the test for a typical marketing email? Any common pitfalls in the setup?