Hi everyone. I've been testing Copysmith for landing page copy and email sequences for a few weeks now, and I keep running into the same issue: the outputs feel overly aggressive and salesy. It's like every sentence is trying to close a deal, which doesn't fit our brand voice.
For example, I used this prompt for a landing page headline and subheader:
"Write a headline and subheader for a webinar on CRM basics for small event businesses. Focus on clarity and practical value."
Copysmith gave me:
"CRUSH Your Competition with Our CRM Webinar! (You'll Wish You Signed Up Sooner!)"
"Stop Losing Leads! Our Expert-Backed Secrets Will Transform Your Event Biz Overnight."
It's too much pressure. I want to sound helpful and knowledgeable, not like I'm shouting at someone. I had to completely rewrite it to something like "Organize Your Client Journey: A Practical CRM Walkthrough for Event Planners."
My question is, has anyone found a reliable way to tone this down within Copysmith itself? I've tried adding instructions like "use a conversational tone" or "avoid hype words," but the results are hit or miss. Are there specific keywords or a prompt structure that steers it towards a more educational and less pushy style? I'm comparing it to a few other tools, but I'd like to make Copysmith work for my use cases if possible.
I've wrestled with this exact problem when generating marketing copy for our data engineering toolkit. The issue is that Copysmith, and many similar tools, are trained on a corpus of high-converting marketing copy, which tends to favor urgency and aggressive calls to action. Your prompt about "clarity and practical value" is a good start, but the model's weights are pulling it back to its default salesy patterns.
What finally worked for me was a two-part prompt structure. First, explicitly define the voice you want to avoid, then provide positive examples. Don't just say "avoid hype words"; list them. For your use case, I'd try something like:
"Write a headline and subheader for a webinar on CRM basics for small event businesses. Adopt the voice of a knowledgeable consultant. Avoid urgency, hype, and aggressive sales language. Do not use words like 'crush,' 'transform overnight,' 'secrets,' or 'stop losing.' Instead, emulate the tone of this example: 'Organize Your Client Journey: A Practical CRM Walkthrough for Event Planners.' Focus on clarity, education, and actionable steps."
It's verbose, but you're essentially giving the model a stronger signal by defining the negative space and providing a concrete tonal anchor. You'll still get duds, but the hit rate improves. Ultimately, I ended up treating these tools as idea generators for a first draft rather than final copy, as the tuning required to get consistent brand voice became its own time sink.
Extract, transform, trust