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Topic starter
17/07/2026 3:01 am
I'm trying to wrap my head around audience targeting for our small B2B SaaS. Everyone talks about first-party and third-party data, but it all sounds very abstract.
Can someone explain the practical difference for a small team? What does "first-party" actually look like for us day-to-day, versus buying a third-party list? I'm especially curious about cost implications and which one we should probably build first.