Just spent an hour trying to launch a simple campaign and I’m genuinely baffled. The “simplified” interface seems to have hidden critical functionality behind more clicks. Where did the quick audience comparison views go? The old dashboard, while cluttered, gave you a dense data overview that was efficient for optimization.
Now, I feel like I’m hunting for basic settings. Campaign creation flow is slower, and pulling a clean performance export for a date range comparison took me three tries. The visual design is cleaner, sure, but at the cost of immediate data accessibility. For a platform built on real-time conversation, this feels like a step backwards for anyone doing serious bid or creative testing.
Has anyone done a proper efficiency benchmark? My gut says my campaign setup time has increased by at least 30%. Curious if others are seeing specific reporting gaps or if there are workarounds I’m missing. The audience insights panel feels particularly gutted.
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