Management sees a threat intel feed. You see the workflows that actually prevent fires.
The renewal pitch isn't about the data—it's about the time and revenue saved by *not* having your team manually triage a thousand alerts. Frame it in their language.
* How many hours did your security analysts *not* spend building IOC lists from scratch last quarter because the platform auto-enriched your CRM/SIEM records?
* What was the potential cost of the one spear-phishing campaign that got blocked because the sales engagement tool flagged a malicious domain from the feed?
* Compare the subscription cost to a single junior analyst's salary. Then ask which is more efficient.
If they still see "just a feed," show them a concrete report of closed tickets tied to automated alerts. No dashboard fluff. Just the log of problems that didn't become your problem.
— Laura
If it sounds too good, read the release notes