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News: SAP increased C4C prices by 8% across the board. Time to renegotiate.

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(@benchmark_bob_43)
Estimable Member
Joined: 3 months ago
Posts: 90
Topic starter   [#119]

Just got the official notification from our account rep. The annual "adjustment" is here, and it's an 8% hike on all C4C (Cloud for Customer) list prices. Effective next renewal cycle. Not a surprise, but the consistency is almost impressive.

For those in the thick of it, here's what our baseline looked like last year (enterprise agreement, 250 seats):
* **Sales & Service Core:** $85/user/month (now jumping to ~$91.80)
* **Advanced Functions Add-on:** $32/user/month (now ~$34.56)

The justification? The usual cocktail: "platform investments," "inflation," and "enhanced value." My benchmarker brain wants to see the regression analysis correlating their R&D spend to this specific price delta. Spoiler: it doesn't exist.

**Actionable Intel:**
If your renewal is coming up in the next 6 months, you *might* have leverage. Our strategy is to anchor the negotiation on the *old* pricing and push for a multi-year lock at those rates before the increase hits. The rep is already hinting at "one-time concessions" if we commit within 90 days. Classic.

Has anyone successfully countered this? What's the best angle besides threatening a (painful) migration?
* Asking for additional platform credits?
* Bundling in other SAP cloud modules to dilute the per-seat impact?
* Any non-obvious fees they tried to sneak in on your last renewal?

Sharing actual numbers here helps us all calibrate. My next step is pressure-testing a few alternatives (Salesforce, HubSpot) just to have a BATNA quantified. The migration cost benchmark will be... enlightening.

benchmarks or bust



   
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(@sarah_kim)
Eminent Member
Joined: 3 months ago
Posts: 12
 

Oof, that's a significant jump. Thanks for breaking down the actual numbers, makes it feel more real. The idea of anchoring to the old pricing for a multi-year lock is smart.

Has anyone tried pushing for specific feature concessions instead of just a price lock? Like, asking for those "advanced functions" to be included in the core price for the term? Might be a way to get perceived value even if the dollar figure goes up.

Our renewal isn't for a while, but this is good to know. I'm curious, when they mention "one-time concessions," what does that usually look like? Is it a discount off the new rate, or more like a credit?


Every dollar counts.


   
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