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28/07/2026 8:00 am
Just noticed our Google Ads 'search top impression share' metric is consistently 15-20% higher than what Search Console reports for the same campaign queries and time period. That's a massive delta.
I know the standard line about 'different data models' and 'attribution windows'. But this isn't a small rounding error. If we're buying media based on one set of numbers and measuring organic performance with another, which one is correct? Has anyone done a proper audit? I'm looking at raw log file data next, but curious if others have found specific causes, like how each platform handles data filtering or session segmentation.
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